Technology Information Hub

Understanding Domains

A domain name is used in a URL to identify particular web pages. It’s the string of characters typed into the address bar of a search engine to visit your website. Domains are actually alphanumeric aliases used to access your website, instead of having to remember a series of numbers in an IP address.

Domain names are purchased through a domain registrar, which is a business that manages which domains are owned by who. Though each business may purchase and “own” their domain, the domain registrar is in fact the true owner of the domain and the business owner is simply renting the domain for the period of time.

In order to launch your website, we need access to your domain registrar so that we can point your domain to the new website files, which we host on your behalf. If done incorrectly, your domain/website will show an error page until it’s been fixed.

Where is Your Domain Hosted?

To find out who hosts your domain (your domain registrar) you can put your URL into this tool: 

In the results, look under “Registrar URL” to see who hosts your domain.

If your domain is hosted with GoDaddy:

  • Great! We have a master GoDaddy account that will allow us to request delegate access to your account.
  • Delegate access gives us the ability to go into your account and make changes to your domain, without your username and password which sometimes slows us down with two factor authentication
  • To give delegate access:
    • Go to your GoDaddy Delegate Access page. You might be prompted to sign in.
    • In the People who can access my account section, select Invite to Access.
    • Enter the Name and Email address for the person you’re inviting.
    • Select products and domains access level.
    • Select Invite.
    • We will accept the invite on our end.
  • Give us the username and password of your account.
  • Give us the username and password of your account, as well as the registrar your domain is hosted with and we will log in on your behalf.

How to Transfer a Domain

Is your domain being hosted by your current marketing or IT provider? 

In order for us to launch your website, we will need access to your domain. If another company is hosting it on your behalf, it would be best to transfer the domain into your own account so that you have ownership of it.

In order to do that, we suggest creating your own free GoDaddy account, granting us delegate access (instructions above) and we can initiate the transfer on your behalf.Please note that it can take up to 7 business days for a transfer to be completed once initiated. There is also a one time transfer fee (usually less than $10) and then you will be responsible for renewing your domain each year.

How to Purchase a New URL

Is this your first website? Are you changing your business name and need a website URL?

We recommend creating your own free GoDaddy account and purchasing the domain you would like for your website.

We do not purchase domains on your behalf because you should have complete control and ownership over the domain, make the yearly payments to keep the domain, and it makes it much easier to transition out should we ever part ways.

Once you’ve purchased your domain, grant us delegate access (instruction above) and we can set up the records to get your new website launched.

I Pay an IT Company to Handle This

If you pay a third party IT company to handle your domain, website, and email information, we can work with them to get the information we need.

Please give us the IT team’s contact information and we will contact them directly when we need changes to be done.


Do You Need My CMS Credentials?

If your current website is built on WordPress, please give us your username and password so that we can export any existing blog content into your new website easily.

Yes! We install SSL certificates on every website.

You have a couple of options. You can choose to open a GoDaddy account and request that your domain be transferred to that account – you will then own it and be responsible for subscription fees.

Or you can purchase a brand new URL if your previous company is not willing to transfer your domain. We don’t recommend this option as you may lose SEO value if you don’t set up proper redirects from your old domain to your new one.

If you’re switching within the same registrar (i.e. GoDaddy to GoDaddy) it can be instant or up to 24 hours. If you’re switching between registrars, it can take 7-10 business days.

Yes you do! You own your domain and can take it with you wherever you go.

You are.

Once we have domain registrar information, you can contact us for DNS changes. If you haven’t yet given us domain registrar information, you will have to connect with your current/previous provider.


Why do we need Facebook/Instagram access?

We need access in the instance that you have 2 Factor Authentication (2FA) set up. In the case of troubleshooting, having access also facilitates our job to assist you as much as possible.

2 Factor Authentication (2FA) is a 6-digit numerical code that is sent to the “owner” of the account  when someone is trying to log in to your account from a new device or location. These codes can come as emails, phone calls, text messages, or through authentication apps, whichever you set up when the account was created. 


ActiveDEMAND has advanced reporting features that we have custom created to track the effectiveness of email campaigns. We can integrate your email campaigns with Google analytics and provide detailed data about click rates, patient behaviour after receiving the email, web traffic post-email, call tracking (if purchased), and we can track your conversions much better overall.

On most platforms (left email) we do not have the ability to implement multiple links. As you can see, most Calls to Action (CTAs) ask that you click a button below which will go to a single link. On ActiveDEMAND (right email) we are able to add different sections, each with their own link. This means we can have multiple CTAs that are more applicable to your leads and can result in greater conversion rates.

First comparison image vs Second comparison image

ActiveDEMAND will automatically manage your unsubscribed contacts. Those who have opted to unsubscribe will not receive another email. If you have a patient database and need to keep track of those who unsubscribe, our email marketing strategists can work with you to provide this information.

We offer this service at no cost to you and our team would be pleased to assist you in moving over to the platform.

The test email is the final step in our quality assurance process. Test emails ensure that the text and images appear properly in your inbox, that links direct to the correct places, that subject lines and preview text are to your liking, and that there are no issues with deliverability.

We kindly ask that you review the test emails very carefully. This test is the final stage before your patients receive the email. Your email marketing strategist will provide you a checklist of what to look for.

These are necessary for email deliverability. Contact your DNS provider and give them the instructions we sent you in our follow-up email. If no email has been received, please let us know and we will get the information to you as soon as possible.

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